Atomic Coffee Roasters approached KBT Creative to design new packaging that would stand out in an increasingly crowded market. The challenge was to communicate all of the detailed varietal information in a consumer-friendly way while keeping the packaging costs to a minimum. The brand had to be able to expand into more coffees with little added expense.
We developed a visual formula to display the information and enrich visual appeal of the brand. The multiple colors serve to separate the varietals while also creating shelf appeal.