Poet Annie Finch set out to develop a custom line of tea blends to represent five spiritual directions: East, North, West, South and Center. Each is hand-blended and comes with one of Annie's poems written to heighten your experience of that direction.
We developed the Spells Tea brand and logo to convey a poetic spirituality. Its tagline, “A RITUAL IN EVERY CUP” works to link the ritual of morning tea with a higher spiritual purpose. KBT Creative worked with Annie Finch to communicate the spiritual essence of each blend through custom illustrations by Jess Turcotte. The loose and natural style of the illustrations communicate the healing and spiritual nature of the tea.